New store locations are chosen carefully to maximize visitation numbers. The aim of every Right On outlet is to be the leading jeans retailer in the local area.
To make a store No. 1 in its local area, it is important to ensure that the product MD is aligned with local conditions and sensibilities and that the in-store offering is consistent with customer expectations. Store staff, meanwhile, must treat all customers with kindness and respect, be highly knowledgeable about the products, and possess excellent communication skills.