The Right On retail network is a chain of jeans specialty stores operating nationwide in Japan. Each Right On store strives to be the top jeans retailer in its local community in terms of customer satisfaction, guided by the philosophy of providing customers with the best possible in-store experience.
The leading jeans retailer in the local area
New store locations are chosen carefully to maximize visitation numbers. The aim of every Right On outlet is to be the leading jeans retailer in the local area.
To make a store No. 1 in its local area, it is important to ensure that the product MD is aligned with local conditions and sensibilities and that the in-store offering is consistent with customer expectations. Store staff, meanwhile, must treat all customers with kindness and respect, be highly knowledgeable about the products, and possess excellent communication skills.
Right On has experience with a wide range of retail outlet formats and configurations. The aim is to place each outlet in the most prominent commercial facility (or shopping center) or commercial precinct within a town or region. Interior design and layout are carefully tailored to the nature of the store and/or commercial facility in order to maximize product appeal.
Shopping Centers
SC outlets in suburban shopping centersThe majority of Right On outlets are located in large shopping centers and commercial facilities, where the synergy effect of many shops in a single location translates into strong visitation numbers.
SC outlets in major railway station shopping centers
SC outlets in major railway station shopping centersRight On outlets in railway station buildings benefit from substantial volumes of passing foot traffic. They tend to be tailored to more exacting customer needs and expectations, offering a unique mix of on-trend fashion lines as well as Right On merchandising.
Flagship city store
Flagship city storeThe flagship city store is ideally located as the focal point of Right On branding, with an onsite media section operating alongside the retail outlet. The media section coordinates a variety of initiatives including pop-up stores staged in conjunction with leading brands and promotional events involving well-known celebrities.
Suburban outlets
Suburban outletsSuburban outlets are larger stores located in the outer suburbs, where there is generally ample space for parking. With the extra floor space, suburban outlets are able to accommodate a wider range of products zoned by category for an enhanced shopping experience.
