Store Strategy
The Right On retail network is a chain of jeans specialty stores operating nationwide in Japan. Each Right On store strives to be the top jeans retailer in its local community in terms of customer satisfaction, guided by the philosophy of providing customers with the best possible in-store experience.
The leading jeans retailer in the local area
New store locations are chosen carefully to maximize visitation numbers. The aim of every Right On outlet is to be the leading jeans retailer in the local area.
To make a store No. 1 in its local area, it is important to ensure that the product MD is aligned with local conditions and sensibilities and that the in-store offering is consistent with customer expectations. Store staff, meanwhile, must treat all customers with kindness and respect, be highly knowledgeable about the products, and possess excellent communication skills.
In-store configuration
Right On has experience with a wide range of retail outlet formats and configurations. The aim is to place each outlet in the most prominent commercial facility (or shopping center) or commercial precinct within a town or region. Interior design and layout are carefully tailored to the nature of the store and/or commercial facility in order to maximize product appeal.
Shopping Centers
SC outlets in suburban shopping centers SC outlets in major railway station shopping centers
SC outlets in major railway station shopping centers
Flagship city store
Flagship city store Suburban outlets
Suburban outlets